Web Content Developer (Student Recruitment)

Role Description

Introduction

The University of York’s website is our primary destination for prospective students deciding where to study.

We are building a new, energetic team to maximise the effectiveness of the site and optimise it for the new world of AI-powered search.

About the role

As a Web Content Developer in this new team you will be a key player in a significant website improvement project. Working alongside specialists in UX design, web development, brand and student recruitment marketing, you will create user-centric content and user journeys that help students make life-changing choices. This is a fast-paced role for someone who wants to work on high-impact digital experiences that bring together meeting user needs with delivering against critical business goals.

The role holder will:

• Create web content for prospective students and their supporters that is persuasive, accurate and informative.
• Build landing and content pages within the TerminalFour content management system (CMS).
• Enhance content visibility by applying SEO best practices and preparing our digital estate for the growing influence of AI platforms.
• Apply good content design practice, including using content audits, assessments of user needs and clear content plans to ensure every page has clear goals that it meets
• Define success metrics for your projects and use post-live evaluations to make iterative, data-driven improvements to the user journey.
• Work closely with an inter-disciplinary team dedicated to this work and with a range of colleagues and stakeholders across student recruitment marketing teams

We work in a hybrid way, with a requirement for on-campus working at least one day per week. The role is not available for fully remote working.

About the team

Based in Digital and Creative Services within Communications, this role is part of a new Student Recruitment Web Team. Created specifically to enhance and optimise our website for student recruitment, this is a team of four (3x Web Content Developers and a team lead) dedicated to this work.

The new Student Recruitment Web Team will work closely with others in Digital and Creative Services (including web/UX designers, front-end developers, graphic designers, photography and video producers and other content specialists) and with colleagues in Marketing (including student recruitment marketing teams with specialisms in undergraduate, postgraduate, international and faculty marketing)

Skills, experience and qualifications

• Proven ability to produce top quality, user-focused, persuasive web content
• Experience using CMS platforms to build attractive, usable websites
• A solid grasp of SEO principles and an active interest in how content interacts with emerging AI technologies
• Experience of using good content design practices to inform content decisions and ensure websites meet actual user needs
• Ability to consider the whole user journey, empathise with the website user and come up with positive, interesting ideas to improve the site

Interview date: To be confirmed

For an informal discussion about the post, please contact: Dan Wiggle, Head of Digital and Creative Services, at dan.wiggle@york.ac.uk

The University strives to be diverse and inclusive  – a place where we can ALL be ourselves.

We particularly encourage applications from people who identify as Black, Asian or from a Minority Ethnic background, who are underrepresented at the University. 

We offer family friendly, flexible working arrangements, with forums and inclusive facilities to support our staff. #EqualityatYork

As a Disability Confident employer, we will ensure that a fair and proportionate number of disabled applicants that meet the minimum (essential) criteria for each position will be offered an interview.  Read more about the University of York’s commitments under the Disability Confident scheme.